This is an extract from the book The Perfect Backdrop. Available on Amazon Kindle July 26th.

http://amazon.com/author/melaniefalvey

 

Why is it a good idea to create a Perfect Backdrop?

Let´s start with a few facts.

Video is the most powerful way to communicate your brand story, build relationships with your customers and educate about your product or service.

It is estimated that by 2017, video will account for 70% of all consumer internet traffic- that is huge!

Moreover, it is not just a fad, it is here to stay.

Video is the future of content marketing. More than half of companies are already making use of it – a figure that’s predicted to rise rapidly over the next few months.

Companies big and small should get on board as soon as they can to make the most of this incredible tool, within the reach of anyone with a video camera or a mobile phone!

Not only that, including video on your landing page, increases conversion rates by 80%.

As much as 90% of users say that product videos help them in the decision process.

An outstanding 95% customers state they learn best when using video (alone or combined with other medium).

Furthermore, the younger generations use video as an everyday tool to communicate with friends and brands, are you flexible and adaptive? In this fast paced world we live in, only companies and individuals who are, will able to stay ahead. Do not miss out on this opportunity. If you cannot adapt fast enough, you will soon be missing out on millions of potential clients- all the younger generations and millennials.

So, are you now clear on using video as a day-to-day tool in your business?

Melanie Falvey

© 2016 Melanie Falvey. All rights reserved.